Newsletter Ad Calculator
Calculate your estimated main sponsorship rate based on your newsletter metrics
Your number of subscribers
Select the type of audience your newsletter serves
The average percentage of subscribers who open your emails.
The percentage of readers who click on an advertisement after opening your email. For example, if your newsletter has 100 subscribers, 50 opens, and 10 ad clicks, the ad click rate is 20% (10 ÷ 50).
Term Definitions
- List size
- The total number of subscribers on your email list.
- Open rate
- The average percentage of subscribers who open your emails.
- Ad click rate
- The percentage of readers who click on an advertisement after opening your email. For example, if your newsletter has 100 subscribers, 50 opens, and 10 ad clicks, the ad click rate is 20% (10 ÷ 50).
- Main sponsorship
- The primary advertising placement in a newsletter. This typically includes the sponsor’s logo near the top of the email, often alongside the newsletter’s own branding, and a dedicated sponsored section within the newsletter content.
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