Subscriber LTV Calculator
Calculate the lifetime value (LTV) of your newsletter subscribers
The total number of subscribers on your email list
The percentage of subscribers who unsubscribe each month
Your total average monthly revenue from all sources (sponsorships, subscriptions, etc.)
Term Definitions
- LTV (Lifetime Value)
- The total revenue you can expect from a subscriber over their entire lifetime with your newsletter. It's calculated by multiplying the average revenue per subscriber per month by the average subscriber lifetime in months.
- Newsletter Audience Size
- The total number of subscribers on your email list.
- Unsubscribe Rate
- The percentage of subscribers who unsubscribe each month. This is used to calculate the average subscriber lifetime. For example, if 2% unsubscribe per month, the average subscriber lifetime is 50 months (1 ÷ 0.02).
- Average Revenue per Month
- Your total average monthly revenue from all sources, including sponsorships, subscriptions, affiliate revenue, and any other monetization methods.
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